Aaron Rodgers and State Farm have severed their relationship, ending a spectacular 12-year partnership between the esteemed insurance business and the distinguished four-time NFL MVP. The two were formerly known for their legendary Green Bay Packers and inexpensive double-checks.
Aaron Rodgers, the quarterback for the New York Jets, is thrust into the spotlight in the most recent twist in this story as the section focusing on his partnership with State Farm draws to an end. This breakup, as reported by Sportico, not only marks the end of an era but also highlights how endorsement deals have changed over time in the world of professional sports.
“We wish Aaron the best in his future endeavors,” an article from USA Today shared.
State Farm and Aaron Rodgers are partners.
Rodgers has unquestionably been one of the most recognizable faces of State Farm ever since signing an endorsement deal with the company in 2011, which coincided with his triumphant coaching leading the Packers to victory in Super Bowl 45.
His work with State Farm is immortalized in the well-known ads in which he appears as himself, smoothly blending in with his characteristic championship belt ceremony, which has been dubbed the “discount double-check.” In addition to strengthening Rodgers’ affiliation with the business, this charismatic logo, which echoes his on-field excitement, has cemented itself as a recognizable and cherished icon among both fans and non-fans.
Over the years, Rodgers has featured in memorable advertisements, often collaborating with former teammates such as Clay Matthews and B.J. Raji. Recently, he shared the screen with Patrick Mahomes, the Kansas City Chiefs’ quarterback, both proudly sporting the State Farm logo.
His enduring popularity was underscored by another State Farm ad appearance during the 2022 NFL playoffs, as reported by Sportico. This high-profile partnership is one of the NFL’s most lucrative endorsement deals, with an estimated annual payout of $3 million.
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